“make it make sense” — invoice to the incoherence economy
clarity costs extra. confusion was complimentary.
cold open
four words, infinite eye-rolls. drop them after a 42-slide deck—watch the presenter
realise the bar graph is wearing no clothes.
the anatomy of weaponised comprehension
“make” — labour, not courtesy.
“it” — the shapeless mess on display.
“make” — repeat the demand, double the tension.
“sense” — scarce commodity, now priced at surge rates.
mystery scales hype; sense scales revenue.
buzzword inflation vs. ledger literacy
jargon is cheap until the CFO asks for an ROI you can’t alphabet-soup away.
the phrase turns conference-room fog into a payable invoice: clarity, billed by the neuron.
$986 bn – global spend on “digital transformation” slideware
14 % – initiatives that hit stated KPIs post-launch
3.8 s – average silence after someone says “make it make sense” in review meetings
clarity audit protocol
fire the phrase at any roadmap. if timelines shrink and metrics sprout decimals, the plan lives.
if excuses proliferate, euthanise the feature backlog.
we don’t decode visions.
we escrow them.
footnote on semantic arbitrage
every unexplained assumption accrues interest in confusion; the balance
comes due at launch day. pay upfront in logic or later in churn.
closer
say it once. watch buzzwords file for bankruptcy. then decide whether to simplify—
or surcharge every extra bullet point.